Roaring PAMs

Cannes Lions 2007 winner TBWA\PARIS created Signature, a beautifully animated public awareness message for Amnesty International to illustrates graphically how a simple signature on a petition can provide real help to victims of torture, abuse, arbitrary imprisonment.”


Tipped by Neato

Another Gold Winner is this outdoor PAM, Tree, from WWF by OGILVY & MATHER, Bangkok. Reminds me of Silverstein’s The Giving Tree.

Simple and evocative, beautiful execution.

To make up for the slightly gloomy PAMs, here’s a cute Maria Sharapova ad for Nike entitled I Feel Pretty, also a Gold winning piece from WIEDEN+KENNEDY, Portland.

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And isn’t this Grand Prix winning billboard just so awesomely clever? Power to the People by NET#WORK BBDO, Johannesburg for NEDBANK. A Billboard that makes a real difference by powering up a town!

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2 Comments on “Roaring PAMs”

  1. eb Says:

    I love that Amnesty International piece. It’s very simple and powerful. I guess simple things tend to be powerful. People tend to overlook them because they’re so simple.

  2. licious Says:

    Not much of a petition person, but yes, very nice execution, no?


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