Archive for July 2007

IDEA

July 30, 2007

The International Design Excellence Awards released its 2007 IDEA Winners.

Some picks:

e-Sullivan by the Institute of Design, Illinois Institute of Technology: “This portable handheld communicator for deaf-blind people, who rely solely on tactile sense to acquire information, can convert all types of printed material into Braille. It can also provide assistance with such computer-related tasks as instant messaging and Web browsing.

 

Stanley® MaxLife™ 369™ TriPod Flashlight by Stanley Works: “Offers you the convenience of a typical flashlight and the option of hands-free lighting.” (No more holding you penlight with your mouth or by the crook of the neck if you need both your hands. Something so simple, yet so useful. I can’t believe it took this long to think of this.)

 

Stanley® FatMax® Xtreme™ FuBar™ Utility Bar by Stanley Works: “FuBar combines the four most-needed tools—hammer, crow bar, board bender and splitter—into one solid, properly weighted, ergonomically correct tool. Unexpectedly, FuBar has also become popular with fire and rescue professionals as an effective life-saving tool.” (It may not address the kazillion types of wrenches I can never keep track of, but this definitely unclutters the toolbox. Neat tool.)

And my favorite:

HomeHero™ Fire Extinguisher by Arnell Group for Home Depot: : “Most importantly, because of its fashion-conscious array of materials, colors and finishes, homeowners won’t want to keep the HomeHero hidden out of view, ensuring it will be in reach when seconds matter.” (True dat. So pretty.)

Rummage through the winning entries via a more convenient slideshow on Business Week.

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Oscar

July 27, 2007

 

Everyone’s probably aware of Oscar by now, the feline dubbed as the harbinger of death. From a quiet nursing home pet, this cat gains fame for a chilling reason– an uncanny ability to select which among the nursing home’s patients is to leave shortly… as in within hours shortly, within 4 hours to be precise.

Nurses say Oscar makes his rounds and curls next to sick patients in their final moments, thus alerting the staff and, consequently, the patient’s relatives. So far, Oscar’s correctly warned of 25 instances, something that discombobulates doctors and researchers, but has brought comfort to the relatives of the deceased patient.

This is an amazing animal, true.

Maybe it’s just me, but if I were in a place that has a relatively high mortality rate and a cat with this rep decides to sit on my bed one morning, stare me down with those knowing eyes, Oscar will have something to do with my sudden bout of hyperventilation and arrhythmia.

“Dr Dosa described how Oscar once settled on the bed of a patient. Relatives began a vigil.”

It’s a good thing this cat doesn’t have a wicked sense of humor.

Speaking in Tongues

July 24, 2007

Click to zoom in

From Joe Public (Johanessburg, South Africa) for client Pharos English-Afrikaans Dictionary. Great blend of humor and class. I certainly give them points for grabbing one’s attention. Perfectly disturbing .

Snagged from ibelieveinadv

2 Squares and You’re Set

July 23, 2007

Want to up your home’s chic factor some? Renova‘s peddling some colored TPs for your toilet pleasures. They come in orange, lime green, red and black. I know.

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I suppose the orange and green are passable, but black TP?

So. Wrong.

A Dose of MJ

July 22, 2007

“1,500 plus inmates of the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines at practice! This is not the final routine, and definitely not a punishment! just a teaser.”

Hee! Funny ending, too.

Roaring PAMs

July 19, 2007

Cannes Lions 2007 winner TBWA\PARIS created Signature, a beautifully animated public awareness message for Amnesty International to illustrates graphically how a simple signature on a petition can provide real help to victims of torture, abuse, arbitrary imprisonment.”


Tipped by Neato

Another Gold Winner is this outdoor PAM, Tree, from WWF by OGILVY & MATHER, Bangkok. Reminds me of Silverstein’s The Giving Tree.

Simple and evocative, beautiful execution.

To make up for the slightly gloomy PAMs, here’s a cute Maria Sharapova ad for Nike entitled I Feel Pretty, also a Gold winning piece from WIEDEN+KENNEDY, Portland.

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And isn’t this Grand Prix winning billboard just so awesomely clever? Power to the People by NET#WORK BBDO, Johannesburg for NEDBANK. A Billboard that makes a real difference by powering up a town!

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French Lovin’ and the Non-sequitur of Kathy Bates

July 18, 2007

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Ah, erm… some field action going on there.

In a bid to attract Londoners, Regional Tourism Committee of Paris Ile-de-France commissioned a campaign that highlights the city as the Capital of Humor as well as host of several Rugby World Cup matches, including the championship match. This is the cheekier one.

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The entirety is beautifully photographed, click for a closer look.

I have a feeling Europeans will be unfazed by this campaign.

I know it’s totally different game, but the menacing mama Kathy Bates is in my head saying, “My son ain’t playin’ no foosball.”

Nicked from Offsprung